It's that time of year again
The Student service saw a later than usual launch in 2010, with mid August being the key date for all involved in the offering at Absolute. A trend that has become more pronounced over the last few years the key dates for retailers looking to target the student market have gradually been pushed back each year, to the extent that we were advising our retailer partners to position time sensitive discounts and offers to be valid into early November to allow for sufficient time for required levels of engagement to be met.
As mentioned in a previous post this year a brand new StudentDiscounts platform was unveiled to further improve the offering, both in terms of content and user interaction with the platform. Thus far it certainly seems to have been well received, raising the level of expectation to come up with an even bigger and better offering for 2011/12!
