Graduate platform arrives
Summer of 2010 and the long awaited Graduate benefits platform from Absolute is launched. Looking to capitalise on Absolute’s long standing knowledge of the Student Discounts sector, the Graduate Retail Discounts service was launched.
The service provides the graduate market with the opportunity to access a targeted discounts service after their exit from further education. By providing access to the service soon after the user made the transition from ‘student’ to ‘graduate’ we saw better than expected results, within just 72 hours of launch circa 18,000 graduates registered on the platform.
The platform will be further developed with new redemption models, retailers and offers included to increase the benefits available to the graduate user.
