The Company
Absolute launched its first discount service in 2001. Focusing initially on the student market, negotiating both local and national offers, the audience gradually spread from its start-up location in Leeds to covering over 30 cities nationwide.
Once established in the student market with over 500,000 card holders, Absolute moved into further sectors covering the youth, graduate and senior (over 50's) audiences.
Absolute brings together 3rd party organisations and consumers they wish to target, or already have relationships with, through the use of discounts and special offers.
Over 1 million card holders in the UK now carry an absolute powered discount card.
