NatWest - Advantage Blue

Initially working with their student accounts, providing over 480,000 students with access to the student service per annum, this offer has now been extended to run over other products such as their youth and royalties accounts.

The offerings provided by absolute have consistently been classed as 'top performers' across all the accounts.

The ability to customise discounts and provide benefits from differing market sectors that The RBS Group's research has shown as being 'of interest' have been cited as major benefits in all projects.

Preparing for the new academic year

Preparations are already well underway for the launch of the StudentDiscounts service for the 2010/11 academic year.

Advantage Blue retail discount card

April 1st saw the launch of the latest loyalty program created by Absolute for RBSG. The Advantage Blue retail discoun card...

Coming soon

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