Graduate Discounts
The Graduate service launched in the summer of 2010 and is provided exclusively to the graduate market (23-27 year olds) immediately upon leaving further education.
The service was developed to capitalise on the desires of the graduate market to retain access to a discount platform, similar to that they had been eligible for whilst in further education. The most popular market sectors are similar to that of the Student market, with the major benefit for retailers being access to consumers with like minded interests to that of the student population, but with a higher degree of financial independence.
The service was launched to circa 100,000 UK graduates and is expected to grow by a similar figure year on year.
