Total Discounts
In Q2 of 2010 Absolute made its first move into the ‘broad reach’ market, providing services for a wide ranging demographic (18-60). Due to the diversity of the customer base we are continually recruiting retail partners from a wide range of market sectors to ensure the broadest possible appeal.
The diversity of the customer base provides an excellent opportunity for retailers looking to promote their brand to a ‘broad base’, although the opportunity for retailers to ‘drill down’ and provide an offering to specific users within the programme (for instance only 18-25 year olds) is also available.
These broad reach services will be the first of our benefit platforms to have the new cashback service integrated into them, with other solutions having it added throughout 2011.
The introduction of the cashback service provides a valuable addition to the benefits for the end user, with in excess of 100 retailers currently featured, and new retailers and offers added regularly.
